The Importance of Content Marketing
I had a federal marketing list call me the other day. They said at first the leads they were getting with federal buyers was great but over time..
Building a Federal Marketing Plan
There are several checklist items to consider when developing your firm's federal marketing plan.
Federal Market and Federal Fiscal Year Spending Spree
In case you were not aware the federal government ends its fiscal year September 30th every year.
Importance of Niche Federal Marketing
With over 60 federal agencies and millions of employees, it is impossible for any small business to broadly target contracts across all federal agencies. Therefore, what is more, important is to develop a federal market niche.
Finding Federal Buyers: Can be like finding a needle in a haystack with a rather large magnet
There are over 60 federal agencies with in excess of 2MM civil employees. Knowing who to call in the federal marketplace can be a daunting task.
Importance of Diligent Bid Monitoring
Once your firm is satisfied that reason 1 & 2 are not issues, a good next step is to engage in Federal Bid Monitoring utilizing either an external or internal source. Bid monitoring is an excellent step to aid in the process of avoiding procrastination and taking action.
Selling in the Federal Marketplace on a Modest Budget
I recently read a survey where the result was that the average small business wanting to break into federal contracting needed to commit over $75,000 to get to the point it could win its first contract.
